While general concepts of marketing for travel and hospitality are similar to the marketing of other products and services, the travel and hospitality industries have unique characteristics that create a variety of threats and opportunities specific to and important for tourism marketing professionals. This course is therefore intended to provide participants with an understanding of the marketing process as it applies to tourism
The course provides an overview of marketing activities in the provision of tourism products and services. It will address marketing concepts as applied to the travel and hospitality industries; apply learned marketing concepts to the primary sectors of the tourism industry; and examine the modification of marketing strategy within a changing environment. The course will also address the application of marketing in the primary sectors of tourism
- Teacher: Tony Proute